Post by account_disabled on Jan 24, 2024 10:14:04 GMT
Specialists often use call analytics in combination with other tools. This allows you to solve non-standard problems and clearly see the effectiveness of advertising. This is exactly how the Internet marketing agency Trusty Labs works , which has been a partner of Ringostat for two years. The agency's CEO, Vitaly Trussevich, talks about how to use call tracking together with custom solutions and CRM. Reading time: 12 minutes Why does an agency need call tracking? Call tracking, custom solutions and integrations for accurate analytics and data visualization How to listen to calls Examples of using call tracking on real projects When relevant keywords bring in “semi-targeted” hits The weak link is the manager Summary Why does an agency need call tracking? Our clients most often do not understand why we count leads.
Customers Fax Lists look at one parameter - sales. But in order for them to become more numerous, you need to conduct a targeted analysis of traffic sources. And in our experience, 80% of requests from companies are always calls. Therefore, it is important for us to understand which of the running activities bring them. Our agency is results-oriented and must constantly improve the efficiency of its work. To do this, we implement solutions that allow us to analyze it, including call tracking . There are three main tasks that call tracking solves for both us and our clients. We see the results of what we do . Do the launched campaigns bring traffic and appeals, which of them are most effective.
We can always report to the client on how advertising activities are working. Sometimes a client looks not at reports, but at the flow of calls. But for our part, we still take measurements for each channel, enter data into reports and conduct analytics. We determine the quality of leads by listening to calls. We take into account not just a lead, but the entire funnel - from traffic from a specific channel to a deal in CRM. Therefore, we have an understanding of whether the appeal is relevant and how “quality” it is, that is, whether it ultimately led to a sale. This way we understand which campaigns and channels calls are more likely to lead to a deal. All this affects the effectiveness of customized advertising and our agency as a whole. We optimize campaigns not just at the “there are calls/requests” level, but at the level of transactions brought to sale.
Customers Fax Lists look at one parameter - sales. But in order for them to become more numerous, you need to conduct a targeted analysis of traffic sources. And in our experience, 80% of requests from companies are always calls. Therefore, it is important for us to understand which of the running activities bring them. Our agency is results-oriented and must constantly improve the efficiency of its work. To do this, we implement solutions that allow us to analyze it, including call tracking . There are three main tasks that call tracking solves for both us and our clients. We see the results of what we do . Do the launched campaigns bring traffic and appeals, which of them are most effective.
We can always report to the client on how advertising activities are working. Sometimes a client looks not at reports, but at the flow of calls. But for our part, we still take measurements for each channel, enter data into reports and conduct analytics. We determine the quality of leads by listening to calls. We take into account not just a lead, but the entire funnel - from traffic from a specific channel to a deal in CRM. Therefore, we have an understanding of whether the appeal is relevant and how “quality” it is, that is, whether it ultimately led to a sale. This way we understand which campaigns and channels calls are more likely to lead to a deal. All this affects the effectiveness of customized advertising and our agency as a whole. We optimize campaigns not just at the “there are calls/requests” level, but at the level of transactions brought to sale.